When it comes to pizza chains today, the word “naked” never really comes to mind for multiple reasons. Not only do I rarely associate the bedroom with the dining room– you may leave both feeling satisfied, but only one leaves you with a greasy cheese burns on the roof of your mouth, unless you’re into that sort of thing – but fast-food pizza is now about the bigger, the bolder, the “badder” for you versus the basics. It’s obvious that the people behind the newly opened pizza chain in Coolidge Corner know what they’re doing marketing-wise with a sensory-grabbing name like Naked Pizza, but after eating their not-so-sinful and satisfying pies, it’s also obvious they know what they’re doing in the kitchen.
Bright, clean and super straightforward can best describe both the décor and fare at Naked Pizza. Upon arrival, I met the enthusiastic manager, Peter who enlightened me about what makes Naked Pizza naked. Simply put, naked means natural, and natural means no preservatives, no trans fats and no added sugars. Naked means no added salt or oil in their tomato sauce, no rBGH hormones in their 100% natural mozzarella cheese, no preservatives in their veggies and no antibiotics in their meats. What it doesn’t mean is that you’ll be eating a Super Cheese Lovers Supreme Meat-a-licious Spectacular for dinner if you order from Naked Pizza this weekend. Choose your own adventure…
Naked Pizza433 Washington St.
Brighton, MA 02135