By: Anne M. Raso
On March 2nd, Ben & Jerry launched their newest flavor, Late Night Snack on the set of Late Night With Jimmy Fallon at the famous "30 Rock" building. Late Night Snack is flavor that is unusual not only because it stemmed out of a comic song about Ben & Jerry's performed by Jimmy Fallon and The Roots on his late-night talk show, but because it contains chocolate covered potato chips.
|Fallon (center) with Ben & Jerry Founders|
The Ben & Jerry PR stafff invited not only financefoodie.com to this launch--but folks from sixty other foodie and pop culture sites. We were all very happy to get first dibs on the new flavor (well, it was really"second dibs" since Fallon and his staff got some a couple of hours before us). After sampling Late Night Snack in the NBC commissary, we headed to the legendary Studio 6B where Fallon tapes his show before a live audience (it's the same studio formerly used by Jack Parr, Johnny Carson and Conan O' Brien).
The studio has kept the same look for years but now features the old seats taken out of Radio City when it was refurbished, green carpeting that is made out of recycled bottles and a bamboo stage--making it overall more "green." B&J founders and namesakes Ben Cohen & Jerry Greenfield showed up and joined Jimmy Fallon for a press conference and short Q&A about the new flavor and how it was developed. Fallon showed we bloggers the original clip of the song he and the Roots performed about Ben & Jerry's called "Ladysmith Snack Mambazo." As a special promotion, Fallon will be giving out Fallon Gallons of Late Night Snack to audience members, as well as promotional T-shirts and other items.
[Photos: Anne Raso, Cone Inc./Ben&Jerry's]